BTC Library
Digital Marketing Program
Library Services
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Recommended Digital Marketing Databases
- Statista This link opens in a new windowStatista.com consolidates statistical data on over 80,000 topics from more than 22,500 sources and is a combined provider of market research as well as research and analysis services. You can even import an infographic into your own presentation right from the site.
- Business Source Premier (BadgerLink) This link opens in a new window
Full-text journal and peer-reviewed articles covering all disciplines of business for high school, college-level, and adult researchers.
Access provided by BadgerLink, Wisconsin’s Online Library, providing Wisconsin residents with licensed educational content from multiple sources across a range of topics. - New York Times This link opens in a new windowTo activate, create an account with your BTC email address.
Explore breaking news, multimedia, opinion, business, & more. - US Newsstream (BadgerLink) This link opens in a new window
US Newsstream enables users to search the most recent premium U.S. news content, as well as archives which stretch back into the 1980s featuring newspapers, newswires, blogs, and news sites in active full-text format. US Newsstream offers exclusive access to the Los Angeles Times, Chicago Tribune, and the New York Times. US Newsstream also offers one of the largest collections of local and regional newspapers.
- Libby eBook Collection (WISCAL) This link opens in a new windowOverdrive Academic eBook collection is focused on career and technical education books which circulate much like a regular library book for a specific period.
To Access WISCAL Overdrive complete the sign in process:
Select Library: Blackhawk Technical College
Card Number: your student/staff 9-digit ID number.
Use the free mobile Libby apps for both iPhones, Google, and smart phones, but the best viewing can also be done by reading in the browser screen. Any bookmarks, notes, etc. will be saved for the next time you login to read a borrowed book.
- Pew ResearchSource social research, Pew conducts public opinion polling and demographic research in the United States, find articles on public opinions that may impact your business.
- eBook Central Career and Technical Education Collection (ProQuest) This link opens in a new window
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Read entire books and textbooks online for a wide range of career and technical education subject areas and some classic fiction. You can add favorites to your Bookshelf, search within texts to find the key terms you need, and highlight the text. You can also download or print out individual pages or chapters.
Recommended Digital Marketing eBooks
The New Rules of Marketing and PR by ISBN: 9781119651604Publication Date: 2020-04-28In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
